NIKE SOS

The Nike SOS sub-brand project faced challenges in balancing the established Nike brand identity with the unique positioning of the SOS line. Another challenge was establishing credibility and trust in the survival gear market. The team also had to effectively integrate the sub-brand into the larger Nike ecosystem. Despite these challenges, they were able to create a sub-brand that maintained Nike’s authenticity and credibility while providing reliable and stylish survival gear for outdoor enthusiasts. The sub-brand had to be sufficiently creative in terms of material, cut, or design to actually help top athletes