Branding June 3, 2020

Truyền Hình Việt Nam Nè!

Design Challenge: Achieving a Seamless Blend of Nostalgic Aesthetics and Modern Usability

The challenge for “TV Việt Nam Nè!” lies in effectively integrating the retro 80s comic book style and old Saigon’s vibrant colors within a contemporary and user-friendly digital interface. It requires maintaining the nostalgic appeal while ensuring a clean, intuitive design that caters to the preferences and ease of use for modern audiences. Striking this delicate balance is essential to create an engaging and visually appealing platform that resonates with the users’ cultural roots while meeting their expectations for a seamless and efficient viewing experience.

  • Strategy

    Brand Strategy

  • Design

    Brand Identity

Back