SBC 2020

When working on the visual pack for the SBC campaign, one of the main challenges I faced was finding the right balance between representing the environmental aspect of the event and the business element. It was crucial to create a design that effectively communicated the intersection of these two themes. Additionally, I had to ensure that the design resonated with the target audience and effectively conveyed the message of the campaign. Finding the right visual elements and color palette that captured the essence of both the environment and business was a challenge that required careful consideration and creative problem-solving.